FILM · COMMERCIAL · 00:20
Idealo — Commercial Film
Impossible worlds that express a brand's energy.
A mixed-media commercial for Idealo: live-action footage, artificial intelligence and motion graphics build everyday and impossible worlds.
For Idealo, we combined live-action footage, artificial intelligence and motion graphics in a mixed-media commercial. Postproduction connects these sources and turns everyday situations into dynamic, impossible worlds. The case also includes the preproduction film that accompanied the creative proposal.
Client: Idealo
PREPRODUCTION
Before the film, a shared vision.
This preproduction film made the pacing, situations and visual world tangible before the commercial was finished. It shows the proposal developed in collaboration with Welcome Content and Grey Germany. It is an early exploration; the finished film is above.
Idealo — Pre-Production Film